Friday, July 16, 2010
Orange Juice holds position in the hallowed American pantheon of traditional breakfast foods. Each year 620 million gallons of orange ambrosial cure-all are consumed in the US.
Ads pitching today’s version of the pulpy juice tell us, wink, wink, it’s pure and natural so we blindly buy the citrus au jus for the sentiment. Nevertheless, the majority of your American tradition comes, tell-me-it-ain’t-so, from sunny Brazil and uneasy Mexico. Horney toads! That’s downright un-Patriotic.
As an OJ drinker you’ve been misinformed about what you’re actually drinking. Most folks get ‘juiced’ when they learn big brands marketing their product as “pure and simple” add flavor packs to revitalize it and make it fresh; once more. “From concentrate” and most “not from concentrate” orange juice undergo processes that strip flavor and nutrition. The largest producers of “not from concentrate” or pasteurized orange juice keep juice in million-gallon aseptic storage tanks to ensure a year round supply. Aseptic storage strips the ethereal juice of oxygen, a process known as “deaeration,” so the juice doesn’t oxidize in the “tank farms” where the aging juice sits for as long as a year.
Flavor packs are fabricated from the chemicals that make up orange essence and oil. Flavor and fragrance houses, the same ones making high-end perfume, break down orange essence oils into their constituent chemicals then ‘reassemble’ the individual chemicals in configurations resembling nothing in nature. Delicious Ethyl butyrate is one of the charming chemicals found in high concentrations in flavor packs. Flavor engineers discovered it imparts a fragrance Americans dig and associate with a fresh squeezed. A con job.
Wrong on so many levels, Tropicana reformulated their healthy heart juice adding fish oil, sardines, tilapia, and fish gelatin for the Omega 3 craze. This makes as much sense as lighting yourself on fire and running naked through a Meth Lab. Eating fatty fish, ground flax seeds and walnuts is more rational.
Orange juice is celebrated as a healthy drink but few realized it contains the same amount of sugar as cola. In the world orange juice market, the leading brand is Tropicana, owned by PepsiCo since 1998. In April 2008 the Journal Diabetes Care studied diets of 70,000 women as part of the Nurse's Health Study. They found unlike daily consumption of fresh fruit and vegetables associated with an 18 per cent reduction in the risk of diabetes, consumption of fruit juice even in small daily amounts, was associated with an overall 18 per cent increased risk for diabetes.
Vitamin C and its potent cancer protection, is the most easily destroyed vitamin there is. It is destroyed by exposure to oxygen and heat (above 70 degrees) Processed, pasteurized OJ (145 º) is a pitiable surrogate for fresh, sun-blessed orange juice, squeezed at home from cooperative whole oranges. Pasteurization obliterates most of the juices health sustaining phytonutrients, including anti-cancer nutrients. Heat alters the molecular structure of OJ, creating higher acidity during digestion. Acidity sets the Temple up for cancer and inflammation. And that's not to mention the enormous natural resources used to process, concentrate, transport and reconstitute.
If you’re the sissy who protests pithy parts, for the love of God and your caring family, get over it. You’re a responsible adult now, in charge of your health destiny. That’s where all the nutritional goodness lurks, so ‘orange up’, dudes and dudettes; fresh squeezed OJ tastes deliciously natural and supermarkets do sell it. They charge too much, however. Go back to a pre-industrial revolution mentality. Find family time to juice you own. It’s vastly cheaper and your Temple will definitely groove from the purity, hearty nutrition, and wholeness.
No bottle of self respecting vodka would even want to cozy up to this abomination of Gods gifts to us. If you can’t gather the gumption to squeeze the orange, frozen, unsweetened OJ concentrate contains a lot of vitamin C and was not heated. If half the world does, it, why can’t we?